Bolide's heatmap tool allows you to determine where visitors stop and measure their time spent in areas of interest (promotional stands, showcases, product areas, advertisements, etc.)

With this detection tool, it is possible to see the busiest places in a store, supermarket or any other place with traffic thanks to the corresponding visual signs on the screen.

Benefits of using the Heat Map

• Measure advertising effectiveness by determining how long visitors stay in these locations and calculating ROI on ad spend.
• Learn where to direct your promotional efforts by comparing the effect of different promotions for a particular product over time and identify the areas of your store that are most promising for events and promotions.
• Discover the areas of your business with the highest traffic to adjust the design and layout of products and correct bottlenecks and "cold" or lower traffic areas.
• Determine the effectiveness of the location and layout of your products in order to optimize financial proposals for manufacturers.
• Compare the effectiveness of different locations in your business for sales of a particular product.
  Plan the number of staff needed for management more efficiently.

Main functions of the Heat Map

• Measure visitor activity in an area.
• Record visitor and customer activity in a database.
• Use quantitative data to report visitor and customer activity in different areas of a store.

How does Bolide's iPac AI 2.0 HeatMap work?

• Bolide's new 4K NVR devices integrated with Bolide's iPac AI 2.0 are even better and feature-rich, which not only bring the latest video surveillance system to users, but also extend its functionality by helping with additional efficiency and security.
• The iPac AI 2.0 Heat Map for foot traffic allows business owners to use their surveillance cameras to track and monitor areas with high traffic in companies and businesses.
• The HeatMap is color-coded: red is a high-traffic area, green is a moderate traffic area, and blue is an area with little or no activity.
• The Bolide iPac AI 2.0 NVR generates graphs that indicate when the business has a lot or little foot traffic and even counts the number of people who have passed through the camera during the day.
• These Heat Map reports can be exported in an Excel file and can help the company strategize, come up with ideas, and develop an action plan on where to locate product inventory or where to place advertising.

For more information on the iPac AI 2.0 Line, please refer to its Benefits Guide.