ConsorcioTec interviewed José Ramón Casado, Customer Manager for Latin America at DENEVA, who referred to the signage systems produced by his company, which stand out for their versatility, interactivity, adaptability and focus on advanced analytics.
Throughout the conversation, the executive explains how these features converge to deliver highly effective and engaging digital signage experiences for a wide range of industries and applications.
What are the main solutions offered by the company?
JRC: DENEVA stands out in the field of digital signage by offering advanced and customized software solutions. Our content management platform is highly intuitive and versatile, allowing users to efficiently and centrally create, manage, and deploy content across multiple points, as well as across a variety of devices and platforms.
What are the benefits and advantages offered by DENEVA signalling systems compared to similar competing solutions?
JRC: DENEVA stands out for the flexibility of its solutions, the ability to customize according to customer needs and the ease of integration with existing technologies. Customer care and high-quality in-house technical support are also integral to DENEVA's value proposition. That proactive approach ensures that customers not only quickly adopt DENEVA's solutions, but also experience a continuous and efficient operational flow. The consolidated experience of more than three decades in the industry has always been based on establishing a long-lasting partnership with our customers, ensuring that they get the most out of our solutions. The backing of this background is incomparable.
How are you working to add value to your portfolio of solutions?
JRC: One of DENEVA's key innovations is its focus on interactivity. We offer interactive applications that allow active participation by the target audience. This translates into more immersive and personalized experiences for end users, which can be especially valuable in retail, education, or entertainment environments. This, together with the powerful data analysis tools offered by the platform, allows for continuous optimization of content and greater effectiveness in visual communication.
Specifically, how are you taking advantage of recent developments in Artificial Intelligence?
JRC: AI integration is used to personalize content, improve audience analytics, and automate processes, adding significant value to the solution portfolio and improving operational efficiency. An example: AI makes it possible to predict the future behavior of the public, something like a digital crystal ball. This predictive capability not only helps to make more informed decisions, but also optimizes strategic content planning, ensuring you are always one step ahead. We can boast of having a powerful in-house development team that is always at the forefront of emerging technological trends, and we always try to make the most of these capabilities to offer them to our customers, through our solutions.
What market segments and business verticals are you currently focused on?
JRC: DENEVA serves various market segments, including retail, banking, catering or corporate environments. Its solutions are tailored to various business verticals, allowing companies from different industries to take advantage of digital signage. Standing out among them, the transport sector has demonstrated effective synergy by combining Digital Signage with our Passenger Information Systems. This is clearly reflected in outstanding projects in Latin America such as Metro de Medellín or Metro Santiago de Chile. In general, we have large-scale and relevant projects such as BBVA Bancomer, Rolls Royce, Brittany Ferries or Burger King.
How is DENEVA going to project itself in the Latin American market, in the short and medium term?
JRC: In the short term, DENEVA will focus on consolidating its presence in the Latin American market through strategic partnerships with partners, AV sector integrators, and participation in key industry events. This approach is designed to enhance our business strategy, which seeks to establish synergies with integrators in order to add greater value to digital signage projects. These initiatives will enable us to successfully achieve the medium-term goals in which the company plans to expand its footprint, tailoring its solutions to meet the specific needs of the region and offering localized support to ensure long-term success.