Generating faithful relationships is a commitment of every human being to build ecosystems of life. This allows interaction with different actors that create community. In the same way, companies, in particular small and medium-sized enterprises (SMEs), orient their growth to the formation of loyalty relationships with suppliers and customers that allow them to create sustainable ecosystems over time.

In the market there are several types of loyalty programs, which recognize the buying behavior of each customer, who is rewarded with different benefits. This leads to these relationships lasting and a sense of loyalty developing in the chain of purchase and sale that makes up the ecosystem. Below we tell you about some of them.

1. Points program. It is one of the most popular, adopted by companies from different sectors, from hotel chains and airlines to supermarkets. From this, customers accumulate points to redeem in the most favorable purchase of different products, which encourages sales and boosts cash flow.
2. Charity program. This is based more on the exchange of business values than discounts. Think of those social causes such as the fight against poverty, the care of the environment or public health in which some corporations are involved and associate their brand with them, which motivates their customers to buy their products and contribute to their different projects. The rewards are translated into the dissemination of the results of each contribution and the realization of events in which the community of contributors who are identified with the respective project is integrated.
3. Level program. It is a way of distributing rewards at different scale, according to the level of purchase. Hence, some organizations even establish affiliation categories such as "Silver" or "Gold" as VIP customers who are rewarded for their loyalty through special and exclusive benefits. To the extent that each member participates with a higher percentage of purchase, they will be able to reach the higher levels of privilege.
4. Payment program. This is a means of retaining existing customers and frequent buyers through the payment of a membership or a monthly fee to access a VIP group. Like the tier program, the promise for such payment is preferential access to certain benefits exclusive to members who belong to it.
5. Partner Program. It meets several of the characteristics of the aforementioned programs, but stands out for the flexibility in rewards for its members.

Its motivation is to promote the achievement of the business objectives of the associates. It is an opportunity to generate ties between them and provide mutual benefits for the durability of the purchase-sale chain.

ConsorcioTec is an example of the latter by providing benefits for both integrators and suppliers. Members of this consortium receive refunds based on the total volume of purchases made through the group's preferred suppliers.

ConsorcioTec is creating an SME group of integrators and independent contractors, with a focus on electronic security, building automation, home automation and systems integration in Mexico, Central and South America.