In a world that has turned to the digital issue, it is impossible for SMEs to survive if they do not migrate towards this path. We know that change can generate fears, however, here we present the best digital marketing practices for SMEs that will help you serve your potential customers, because they are already swimming in the sea of possibilities offered by the network.

With everything that happened in 2020, with the COVID-19 pandemic that accelerated the migration to digital by millions of users around the world; current figures indicate that as of January 2021 there were 4,783,503,852 Internet users around the world.

Do you remember that to achieve that a brand had a space in the imagination of customers, marketing and advertising work had to be deployed that required a significant amount of technical, human and economic resources to compete with the big brands in the market?

At present, it is not necessary to invest in attacking the client with intrusive ads, which sometimes become annoying for them, or with the well-known telemarketing calls, which many times they do not want to attend because they did not really request them.

Digital marketing for SMEs goes far beyond simply offering advertising to users, as it uses three fundamental pillars that will help you better know the target audience you want to reach. With these, you will get your efforts to focus on the people really interested in buying your products or services.

• Attract
• Interact
• Delight

A step forward with digital marketing

Inbound marketing helps you attract customers with specific content to capture prospects and convert them into leads and then satisfied customers. Hence the primary need to know your ideal customer or buyer person before starting the creation of the digital marketing strategy for SMEs.

At this point the need arises to recognize what your client needs and how with your solutions you can help him improve his daily activities, protect him, improve his quality of life or simply meet a basic need.

Reaching the right audience, one of the essences of digital marketing

Although implementing this strategy takes time and effort, in the long run the costs are lower than a traditional advertising and marketing campaign.

To start, just hire a web hosting, a domain and create your site, always advised by professionals in the field to help you create an optimal, fresh and modern version that attracts your buyer persona.

In addition, if you want to use Google or Facebook ads to improve the results, the possibility they give you to segment your ads will make them more effective and, therefore, more profitable, since you can measure the return on investment thanks to the tools offered by these platforms.

Digital marketing is not the short way for SMEs

Creating a digital marketing strategy for SMEs will not be easy, but it is the first step to get out of your comfort zone and plan for the long term.  To implement this strategy we must be consistent in the creation of content, and this requires time and effort.

However, once the results start to appear, it will be like a snowball effect that grows and will attract a large number of customers.

The key to everything is to create relevant and useful content that generates value for buyer persona. These contents should focus on educating our audience in the products and services we offer them, because at the end of the marketing journey, right in the 'delight', they will be able to get the best out of these, and a satisfied customer will always be your best advertising.