Without a doubt, your business website is the gateway for your customers to live a unique experience, where they find solutions to their problems, learn new knowledge and start creating a long-term relationship with you. Thus, a good web development for SMEs is accompanied by elements that can make a difference.
After you and your marketing team have planned the approach, purpose and technical requirements that your SME website should have, it may be time to "add the cherry to the cake" and take into account these additional tips to make your website ideal in every way.
Write quality content
A good web development for SMEs should not lack well-written content. This resource is the most important on your website. Why have a nice template or modern graphics if what you write does not interest your target audience?
The content that your SME writes must be according to your buyer persona (who solves their problems, educates them on the subject), relevant in the industry and easily accessible to visitors. Remember that users do not like dense texts, but prefer short texts with accurate messages.
Now, you must locate your content very well: the most relevant thing you want to show must be in sight. Use eye-catching titles and interesting phrases that captivate the reader. Prioritize the content that you are going to promote in your social networks and those that you are going to use if you want to make a strategy to generate leads.
Give your visitors a friendly interface
When we talk about interface is the entire functional and technical basis of our website. Optimal web development for SMEs needs a friendly platform for when your users visit you.
This implies that all your sections are working well, the buttons with hyperlinks operate correctly and, above all, that the website has good usability. Usability is the degree of ease that a website has for users who interact with it. This is what allows the visit to be simple, pleasant, intuitive and safe.
Quality graphic design
Nothing more pleasant than the visitors of your website have a visual impact; make it a clean and up-to-date site. You don't need lots of images and colors. It is simply to choose a design that represents you and, of course, is at the height of the industry where you work. Wouldn't you be proud that in some meeting you hear comments from the beautiful website you have?
Search engine and subscription
The website of any company or business has to have an internal search engine. This element makes it easier for users to search for the content they want and thus access in a more practical way. If your potential customer doesn't find what they're looking for quickly, there's a good chance they'll go somewhere else that does give them that option.
If your SME writes constant content, and you want your users to be aware of your news, it is essential that you provide registration options for these people to subscribe to your newsletter or your blog. This will create a good connection and strengthen your relationship with them.
Social Media Buttons
Undoubtedly, social networks are a channel of strategic importance. Therefore, it is important that there are buttons on Facebook, Twitter, LinkedIn, Instagram, YouTube (or the networks that your SME manages). This is an effective way to increase traffic between your website and your social networks.
Contact section
If your SME wants to capture potential customers, you have to create a section for users to communicate with you. It offers several contact alternatives such as an email, telephone, address and, of course, a contact form, since this will be the action that will indicate the degree of interest of this person.
Blog
As we mentioned in the first part of this series of articles for good web development for SMEs, having a blog is ideal for attracting new customers. Believe it or not, the articles you write (this content should solve the doubts or problems of your audience) are the ideal 'hook' to start building the relationship and a possible sale. Feed your blog constantly, update it and make it part of your SEO strategies in order to position yourself in search engines.
Constant monitoring
At the end of all this hard work to achieve a good site, you can not overlook the issue of tracking and analysis. You have to evaluate which aspects are working well and which others can improve. The topics of the online world change every day: that's why your team must be aware of the trends and changes that arise and that may affect your website.