Every club has exclusive benefits for its members that differentiate it from the rest. This may well be an initiative of a company that offers its employees the use of exclusive facilities for their use and that of their families.

But it can be much more.

Consider the case of a university that provides certain services to its graduates who are part of an association, such as discounts in some stores or restaurants. In that sense, both the university and the warehouse and the restaurant would have to be associated so that the agreement in favor of their own beneficiaries also brings benefits to each of them.

This is the premise of a multi-partner loyalty ecosystem, or also called multi-sponsor. This consists of a network of allied companies under the protection of an organization that brings them together and manages the entire club.

Through this type of program, the customer accumulates rewards for purchases in the different partner companies. A very common example is the miles offered by travel agencies, which summon different airlines and offer volume incentive rebates that, the higher the frequency of purchase between each partner or sponsor, pose more favorable conditions when doing business for both them and the end user.

This is supported by a report by Inloyalty, according to which the outsourcing of the loyalty strategy can represent business opportunities, something that only three out of ten companies currently do. Here are some advantages of this ecosystem over an independent loyalty program:

1. Decreased total cost: Instead of having to bear the cost of building and maintaining a program on their own, partner companies can leave development, advertising, communication, and other administrative costs to that overall organization.
2. Better and faster redemption process: Due to the possibility of accumulating points in different partner organizations, it is easier to earn enough bonuses to get a more ambitious reward.
3. Greater variety: Multi-partner schemes tend to be much larger than standalone programs. In this way, they can offer a wider variety of rewards for the customer.
4. Broad database: This type of program provides the possibility to access a much broader and richer data set, as well as increase the customer base of each sponsor of the program.

This scheme is adopted by ConsorcioTec, a loyalty program for the purchase of technology created specifically for integrators of low-voltage solutions in Latin America and the Caribbean.

This consortium is funded by reimbursements from preferred suppliers to the group and its members. In addition to the payment of reimbursements, there are other benefits, such as community participation, best business practices, annual conventions, business succession opportunities, among others.

Get to know each of them in detail here.