The company has been recognized worldwide, thanks to its solutions for LED and LCD display applications. Now, Uniview LED becomes one of the preferred suppliers of the most important purchasing group in Latin America.

Currently, the brand's four main product lines are indoor screens, outdoor screens, floor screens, and stadium screens. ConsorcioTec obtained an exclusive interview with Felisa, Sales Manager for Latin America at Uniview LED, to talk about what the company is doing in terms of developments and its projection in the markets.

What solutions are part of these product lines?
We are glad that you can realize this point, as these are solutions of great technological maturity, widely used in different visual applications and business scenarios. We have for example the TKII series, created by the best industrial design team, or the GX series which is the most complete retail solution in the industry. Similarly, we can mention our new UHD Small Pitch series and POS stadium screens, as well as interactive LED floor displays, sphere-shaped solutions and a series of flexible modules.

How do you describe the process for developing such a catalog?
For 12 years we have accumulated experience and worked to create a portfolio that includes core solutions and special solutions. When we design these products, our initial intention is to solve the user's pain points. However, our catalog is not too large and only includes a few products for each user segment. This is how we differentiate ourselves from other companies, since instead of aspiring to a high number of references, our purpose is to standardize and simplify the offer to provide end-to-end solutions.

Uniview LED's motto is "Drive for Excellence". Why did you choose this phrase?
The search for excellence is the goal of any company and we are no exception. Some companies believe that suppliers in the screen market are at a lower technological level than companies, for example, systems. We do not agree, because at Uniview LED we have innovated with our own developments and we have patented technologies. We believe that to be excellent, we must innovate and not only in terms of technological advances, but also in the design of products, the quality of services, processes and the level of management. Every aspect requires excellence to create a company that the world admires.

What technological developments are part of its basic technology?
Today's society is so competitive that, if you don't have your own technological resources, you are doomed to be eliminated. We have mastered three-color gamma correction technology as well as infrared technology for many years. We are currently researching and developing chip-controlled interactivity. We've also researched the use of XR for scene-specific display effects. These patents and core technologies have largely secured us an advantageous position in our field and at the same time we have obtained extremely high profits for the company.

How have you used interactive immersion to add value to LED displays?
We have interactive floor LED displays and the GX interactive series, which is our indoor landline, which has received very good feedback. Screens serve to achieve interaction, deepening the participation of the common consumer. And how do we do it? Basically, by changing the uses of the screen so that the user has closer contact with it. HDR technology and 3D content allow us to deliver more real and warmer experiences, while solving people's problems. In the future, devices will be smarter and display functions will be accompanied by interactive applications. In addition, the combination of interactivity and virtual reality will increase the value of the products.

How will Uniview LED develop its projects in the Latin American market in the short and medium term?
Last year we opened a branch in North America, as well as a warehouse on the West Coast of the United States. The latter can house almost 4,000 square meters of inventory made up of finished products. Currently, we mainly sell in the European and North American markets. However, in recent years we have turned our attention to markets such as Mexico, Brazil, Argentina and Chile. There we want to position ourselves through field trips, participation in international exhibitions, visits to key customers and research and development of products that meet local demands.