The company has been recognized globally, thanks to its solutions for LED and LCD display applications. Now, Uniview LED becomes one of the preferred suppliers of the most important purchasing group in Latin America.

Currently, the brand's four main product lines are indoor, outdoor, flooring, and stadium screens. ConsorcioTec obtained an exclusive interview with Felisa, Sales Manager for Latin America at Uniview LED, to talk about what the company is doing in terms of developments and its projection in the markets.

What solutions are part of these product lines?
We are glad that you can realize this point, as these are solutions of great technological maturity, widely used in different visual applications and business scenarios. We have for example the TKII series, created by the best industrial design team, or the GX series which is the most complete retail solution in the industry. We can also mention our new UHD Small Pitch series and POS stadium displays, as well as interactive LED floor displays, sphere-shaped solutions and a series of flexible modules.

How would you describe the process of developing such a catalog?
For 12 years we have accumulated experience and worked to create a portfolio that includes core solutions and special solutions. When we design these products, our initial intent is to solve the user's pain points. However, our catalog is not too large and only includes a few products for each user segment. This is how we differentiate ourselves from other companies, since instead of aiming for a high number of references, our purpose is to standardize and simplify the offer to provide end-to-end solutions.

Uniview LED's motto is "Drive for Excellence". Why did you choose this phrase?
The pursuit of excellence is the goal of any company and we are no exception. Some companies believe that the suppliers of the display market are at a lower technological level than the companies, for example, of systems. We don't agree, because at Uniview LED we have innovated with our own developments and we have patented technologies. We believe that in order to be excellent, we must innovate and not only in terms of technological advances, but also in product design, quality of services, processes and level of management. All aspects require excellence to create a company that the world admires.

What technological developments are part of your core technology?
Today's society is so competitive that, if you don't have your own technological resources, you're doomed to be eliminated. For many years we have mastered three-color gamma correction technology as well as infrared technology. We are currently researching and developing chip-controlled interactivity. We've also researched the use of XR for scene-specific display effects. These patents and core technologies have largely secured us an advantageous position in our field, and at the same time, we have made extremely high profits for the company.

How have you used interactive immersion to add value to LED displays?
We have interactive floor LED screens and the GX interactive series, which is our indoor landline, which has received very good feedback. Screens serve to achieve interaction, deepening the participation of the common consumer. And how do we do it? Fundamentally, changing the uses of the screen so that the user has a closer contact with it. HDR technology and 3D content allow us to deliver warmer, more real experiences while solving people's problems. In the future, devices will be smarter and display functions will be accompanied by interactive applications. In addition, the combination of interactivity and virtual reality will increase the value of the products.

How will Uniview LED develop its projects in the Latin American market in the short and medium term?
Last year we opened a branch in North America, as well as a warehouse on the West Coast of the United States. The latter can house almost 4,000 square meters of inventory made up of finished products. Currently, we sell mainly in the European and North American markets. However, in recent years we have turned our attention to markets such as Mexico, Brazil, Argentina and Chile. There we want to position ourselves through field trips, participation in international exhibitions, visits to key customers and research and development of products that meet local demands.