Almo Pro AV (formerly Exertis Almo), North America's largest and most specialized value-added Pro AV distributor, announced the launch of a new brand identity along with the official unveiling of its new logo, first revealed at AVIXA's InfoComm event at the Orange County Convention Center.
During the show, the company also highlighted its consolidated and growing portfolio of LinkLab services, offered educational sessions led by industry experts and reaffirmed its social commitment with a contribution to AVIXA's Brad Sousa Impact Fund, a fund that supports individuals, programs and organizations that transform communities through the use of audiovisual technologies.
A strategic renewal
Dan Smith, executive vice president of Almo Pro AV, explained that this renewal "is a refinement, not a reorganization."
"We take a research-based approach, analyzing market trends and preferences of our partners. The rebranding simplifies our operations under Almo Corporation, leveraging the identity that our partners already know and have trusted for 75 years."
Smith also highlighted the continued focus on his specialty:
"We are doubling down on what we do best: Pro AV. With sustained growth in audiovisual market share for more than two years, and recent all-time highs according to IDC data, our new branding reinforces our service-centric approach for integrators and manufacturers."
He concluded: "Although the logo is new, our leadership, team and commitment to the AV industry remain the same – as strong as ever. At InfoComm, we are celebrating this evolution, strengthening relationships, and building the future of Pro AV together."
LinkLab Services: Future-proof
Almo Pro AV relaunched its portfolio of services under the LinkLab brand, a platform designed to help integrators with scalable, customized solutions that optimize complex projects and accelerate their execution.
Services include:
Engineering and technical drawings
3D design and modeling
Scheduling and commissioning
On-site support
NEW: Digital signage management platform Author
Cory Allen, Vice President of LinkLab Services and member of the SCN The Nine group, led live demonstrations at Almo's booth during the event.
Education led by Almo experts
Almo Pro AV offered three key sessions for professionals of all levels:
Basic acoustics for meeting rooms
Educator: Tom Kehr, System Designer & Trainer, Almo Pro AV
Energy and Grounding Fundamentals
Educator: Tom Kehr
AI use cases from the AV Edge
Guest Speaker: Karen Castaño, Sales Director, National Business Team, Almo Pro AV
Commitment to social transformation
As part of its philanthropic approach, Almo Pro AV made a donation to the Brad Sousa Impact Fund, which promotes the development of people, programs, and strategic partnerships through transformative AV technologies.
"Our focus remains firmly on the future: developing the next generation of leaders at Pro AV, perfecting the tools and services our customers need to thrive, and strengthening the relationships that really matter," Smith said.
"By aligning with the goals of the Brad Sousa Impact Fund and AVIXA's commitment to professional growth and community transformation, we are helping to lead the industry with purpose, heart and integrity."