Kayanee, the exclusive women's sportswear brand from Saudi Arabia, has taken a significant step towards the digitization of its stores by implementing advanced digital signage solutions, with DENEVA as its CMS of reference.
Through a strategic collaboration with the company Mood Media, which specializes in creating sensory experiences in a unique and personalized way, Kayanee has integrated innovative technology that transforms the shopping experience in its stores.
One of the key milestones of this project has been the implementation in Kayanee's flagship store in Solitaire Mall, in Riyadh (Saudi Arabia), where various digital tools designed to enrich interaction with customers and optimize the presentation of products have been incorporated. Among the outstanding solutions is Mirandda, DENEVA's smart mirror. This device allows customers to view real-time information about garments, receive personalized recommendations, and complete purchases without having to leave the fitting room. In addition, this experience has been enhanced by the integration of Kayanee's online store, connected to Shopify, which facilitates immediate access to its digital catalog.
Another significant innovation is Place & Learn, an interactive solution that displays relevant product information on screens by placing it on the shelf. This functionality allows for a more fluid and engaging interaction at the point of sale, offering the customer a more intuitive and connected experience with the product.
Visual impact has also been a key aspect in this project, with LED screens strategically placed on the outside of the store, including a spectacular curved LED screen in one of the corners, which maximizes visual appeal and reinforces the brand's identity. This installation creates an enveloping atmosphere that captivates the attention of customers, directing them into the store.
Finally, digitalization has also extended to the store's cafeteria with a digital menu that improves the presentation of products, facilitates the updating of the offer and optimizes communication with customers, making the in-store experience more intuitive and modern
This project represents a significant advance in the digitalization of luxury retail and positions Mood Media as a benchmark in technology for the sector in Saudi Arabia. The integration of solutions that go beyond digital signage, creating a connected experience, reaffirms DENEVA's commitment to adapt to the specific requirements of each project, combining innovation, design and functionality to offer unique and cutting-edge shopping spaces. In this way, both have managed to align with Kayanee's strategy in Saudi Arabia, which is part of a broader vision of the brand to diversify its products and strengthen its international image through the combination of sport, fashion and technology.