Nortek Audio Americas

NORTEK CONTROL chooses Audio Americas as new sales representative

Audio Americas began providing technical sales support to Nortek Control as its new sales representative in Latin America and the Caribbean, expanding its presence in the region. Effective December 1, Audio Americas began providing high-quality sales technical support to distributors, integrators, and consultants for all Nortek Control brands, including 2GIG, ELAN, Linear, Furman, and others.

Investing in the expansion of its sales pipeline in Latin America is a key strategy of Nortek Control to meet the growing demand for its intelligent automation, security and access control solutions.

Nortek Control selected Audio Americas based on its excellent reputation, established relationships with customers in target markets. Audio Americas has more than 17 years of experience in the Latin American AV industry.

The company's residential and commercial audiovisual divisions are supported by dedicated and specialized sales professionals on each channel, and Audio Americas is expanding its specialized sales and technical support staff to align with Nortek Control's expansion goals.

S. Goldcamp Matthew Garfein"We are thrilled to partner with Nortek Control to help more customers in Latin America and the Caribbean realize the benefits of their unique portfolio of brands and solutions that cross multiple vertical markets," said Audio Americas President Matthew Garfein. "Latin America presents a compelling opportunity to align these brands with ideal distribution partners in the region and position them for future growth. We are committed to providing the highest standards of customer service through bilingual marketing and technical support for all of our channel partners."

"We recognize the enormous market potential in the Latin American region and have sought a leading representative to support our successful expansion goals. Audio Americas' in-depth knowledge of the challenges and opportunities in the markets we serve will be an important asset to us," said Horacio Morales, Director of International Sales at Nortek Control. "Audio Americas has demonstrated strong sales in the Latin American market and has built a strong reputation over several decades of reliable service, making them an ideal sales partner."

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ConsorcioTec is Latin America's first dedicated integrator & dealers buyers' consortium servicing the electronic security, datacom networks, custom electronics, building automation, systems integration and multimedia installations industry.