The business fabric of Latin America is mainly composed of small and medium enterprises, hence the technology integrators of the different industries are vital for the development of the region and seek strategies to improve their competitiveness.

According to ECLAC, "99% of Latin American formal enterprises are MSMEs," so they represent 61% of formal employment, which "makes them a central actor to guarantee the viability and effectiveness of the transformation generating a new development dynamic that allows faster and more continuous economic growth, which at the same time is inclusive and sustainable."

In this sense, for integrating SMEs in Latin America and the Caribbean, it is strategic to seek competitive advantages, such as joining a purchasing group, where they can leverage their businesses directly with manufacturers and obtain additional profits.

This is the case of ConsorcioTec, because we are a program that offers benefits such as direct access to manufacturers and official distributors, rebuttal for purchases, attendance at specialized events and meet other integrators who can become important allies, among others, for integrators of the multimedia industry and electronic security.

It should be remembered that the history of buying groups, as a commercial strategy, is not new and has been applied in countries like the United States since at least the eighteenth century.

The growing market in the region
In Latin America, thanks to the use of technological tools, digital purchases show a growth of 11%, an indicator similar to the phenomenon registered worldwide, according to figures from the Statista portal.

So, from ConsorcioTec, thanks to the fact that we know the dynamics of the market, we encourage purchases in large quantities of technology, so that our members can access benefits that individually they could not obtain.

This also supports manufacturers' sales targets, while contributing to the growth of SMEs in the region.

However, there are other successful purchasing groups in Latin America that take advantage of digital tools for joint growth, such as the AIN Active/EQO Nixus/OCA Consortium, headquartered in Bolivia and operating in the electric power sector. Its experts analyze economic trends so that companies make business decisions correctly.

For its part, at ConsorcioTec we have managed to build a successful model, registering a significant growth of 22.81% in 2021. We also started 2022 with a total of 70 affiliated SMEs, whose combined purchasing capacity represents more than USD $ 75 million per year.

Among the countries with the highest participation in our purchasing group are Mexico, Chile and Colombia, without neglecting the ascending presence in Argentina, Peru, Bolivia, Ecuador, Venezuela, Panama, Costa Rica, Guatemala, Dominican Republic, Puerto Rico and Uruguay.

It is for this reason that we extend the invitation to integrating SMEs in the AV and electronic security sector, to continue strengthening the ecosystem of loyalty in technology purchase, because we are to generate broad benefits and to build a better offer of suppliers thinking about their needs.

If you want to know more about the benefits you can access, enter this link.