As part of ConsorcioTec's commitment to boost the reach of the offer of its integrator members, it is now part of Asohost, an association that has high needs for multimedia and electronic security solutions.
In other words, this new adhesion generates great opportunities for the integrators who are members of the program, as it allows them to access, with their service offerings, the 1,300 associates that are part of Asohost, an entity that was formed 6 months ago, breaking records of reach in Colombia, if compared to similar associations that have been in the market for decades. which, according to its growth curve, could reach 3,200 members by 2023.
What is ASOHOST?
The Colombian Association of Tourism Service Providers through Digital Platforms, or ASOHOST, is a guild that seeks the democratization of tourism. Its work focuses on suppliers in the hospitality sector that are part of collaborative and circular economies, regardless of their size, seeking the establishment of alliances, the formalization of the sector and bringing the advantages of tourism to the most remote regions of the country (Colombia), to generate decent jobs and sustainable commercial activity over time.
Although it has only been created for a short time, Asohost is an active member in the installation of the Accidental Permanent Commission of Horizontal Property of the Congress of the Republic and has managed to adhere to 1,300 tourism service providers.
Benefits of the alliance
Milena Castaño, administrative director of ConsorcioTec, said:
"This new alliance is strategic from several points of view. On the one hand, it implies more and better integration projects for our members, with which they obtain greater commercial visibility and increase their business opportunities. On the other hand, it also contributes to the consolidation of the ConsorcioTec brand and its benefits, with which we will be able to grow as a program."
In this sense, Juan Camilo Vargas, executive director of Asohost, assured that the union he represents has an important demand for technology.
"We not only need the equipment, we also need the integration of these devices, which is why we consider ConsorcioTec to be an important ally, as it meets this need for installation and commissioning of technological solutions. In this order of ideas, we hope to participate in ConsorcioTec's networking and its different events to acquire visibility and knowledge in their sector".
In short, the wide spectrum of needs of Asohost's associates becomes a high demand for services for ConsorcioTec's integrator members. Likewise, ConsorcioTec's spaces for participation in fairs and international visibility, as an ecosystem of loyalty for the purchase of technology, opens the door for Asohost to take its partners' offer to new industries and spaces.
Demand for solutions
Asohost is made up of hotels, hostels, rental apartments, operating companies with hundreds and thousands of properties that make use of digital platforms to sell their services, so the need for screens, televisions, automation of spaces, lighting, ambience and sound, in addition to all the systems related to security, such as access control, CCTV and perimeter protection, to name a few.
Where the characteristic of these projects is that they are usually frequent and in all sizes. As stated by its executive director:
"We are an inclusive association, because our essence is to reach all tourism service professionals, from those who have a room within their own home and rent it to international tourists to the owner of an operating company, or property management, who can have hundreds and even thousands of properties in different locations."
ASOHOST Projection
Juan Camilo concluded by commenting that the projection of his group in the medium term is to continue leading the new associations, similar to Asohost, that arise at the level of South America.
"Although we are a Colombian association, we are promoting associative leadership in Latin America, supporting initiatives in the Dominican Republic, Ecuador and Costa Rica. We are currently working with the people of Peru. We see ourselves as the first association of the short and vacation rental industry in South America."