As part of ConsorcioTec's commitment to boosting the scope of its integrator members' offerings, it is now part of Asohost, an association that has high needs for multimedia and electronic security solutions.
In other words, this new adhesion generates great opportunities for the integrators members of the program, since it allows them to access, with their service offers, the 1,300 associates that are part of Asohost, an entity that was formed 6 months ago, breaking records of scope in Colombia, if compared to similar associations that have been in the market for decades, which, according to its growth curve, may reach 3,200 members by 2023.
What is ASOHOST?
The Colombian Association of Tourism Service Providers through Digital Platforms, or ASOHOST, is a guild that seeks the democratization of tourism. Its work focuses on the suppliers of the hospitality sector that are part of the collaborative and circular economies, regardless of their size, seeking the establishment of alliances, the formalization of the sector and bringing the advantages of tourism to the most remote regions of the country (Colombia), to generate decent jobs and a sustainable commercial activity over time.
Although it has little time of creation, Asohost is an active member in the installation of the Accidental Permanent Commission of horizontal property of the Congress of the Republic and has managed to adhere 1,300 people providing tourism services.
Benefits of the alliance
Milena Castaño, administrative director of ConsorcioTec, said:
"This new alliance is strategic from several points of view. On the one hand, it implies more and better integration projects for our members, with which they obtain greater commercial visibility and the increase of their business opportunities. On the other hand, it also contributes to the consolidation of the ConsorcioTec brand and its benefits, with which we can grow as a program".
In that sense, Juan Camilo Vargas, executive director of Asohost, said that the guild he represents has a significant demand for technology.
"Not only do we need the equipment, we also need the integration of these devices, so we consider that ConsorcioTec is an important ally, as it meets this need for installation and commissioning of technological solutions. In this order of ideas, we hope to participate in the networking of ConsorcioTec and its different events to acquire visibility and knowledge in its sector".
In short, the broad spectrum of needs of Asohost associates, becomes a high demand for services for ConsorcioTec integrating members. Likewise, the spaces for participation in fairs and international visibility of ConsorcioTec, as a loyalty ecosystem for the purchase of technology, opens the door for Asohost to take the offer of its partners to new industries and spaces.
Demand for solutions
Asohost is made up of hotels, hostels, rental apartments, operating companies with hundreds and thousands of properties that make use of digital platforms to sell their services, so the need for screens, televisions, automation of spaces, lighting, atmosphere and sound, in addition to all systems related to security, such as access control, CCTV and perimeter protection, to name a few.
Where the characteristic of these projects is that they are usually frequent and in all sizes. As its executive director put it:
"We are an inclusive association, because our essence is to reach all tourism service professionals, from the one who has a room inside his own house and rents it to international tourists to the person who owns an operating company, or property management, who can have hundreds and even thousands of properties in different locations."
ASOHOST Projection
Juan Camilo concluded by commenting that the projection of his group in the medium term is to continue leading the new associations, similar to Asohost, that arise at the level of South America.
"Although we are a Colombian association, we are promoting associative leadership in Latin America, supporting initiatives in the Dominican Republic, Ecuador and Costa Rica. We are currently working with the people of Peru. We see ourselves as the first association of the short rental and vacation industry in South America."