The history of the INOVA+ Group begins approximately 16 years ago, during which the company, of Brazilian origin, developed a wide range of solutions in Multimedia Systems, Electronic Security, Unified Communications, HaaS, SaaS and Technical Support.

With more than 5,500 projects already executed, the INOVA+ Group is recognized for the innovative services and projects executed for its clients in various segments, from the agricultural sector to banking, including finance, business, education, industry, health, services and retail.

In this business history full of satisfactions and goals achieved, there is a moment in which an important change took place, since, after more than 10 years contributing to the growth of other organizations, the INOVA+ Group undertook its own restructuring process and is currently experiencing its best moment.

In conversation with ConsorcioTec, Alexandre Queiroz, Co-founder and CCO of the company, shares details about the transformation, growth and optimization of processes, factors that influenced the fact that today they have dozens of collaborators and partners, as well as multinational clients.

How did the INOVA+ Group come about and who had the initiative to create it?
The INOVA+ Group was created from the union of Novatec and Mais Tecnología, companies of our current partners, focused on Multimedia Systems and Electronic Security, respectively. We decided to join forces to offer a more complete treatment and services to our customers.

How were the first years of the INOVA+ Group?
There is no doubt that the first years of our company were very challenging. In addition to being in that initial phase, when many processes were not defined and we needed to look for clients, the team was still small, which meant that we had to perform several functions at the same time.

How many employees are currently part of the company?
We currently have more than 20 employees on our staff, in addition to dozens of outsourced technicians who are in charge of executing our projects.

What services can be found in your portfolio and what vertical markets do you serve?
We offer solutions and services in Multimedia Systems, Electronic Security, Wireless Communication, Technical Support, HaaS, SaaS and Intelligent Telephony. Our portfolio has clients of all sizes, belonging to sectors such as agribusiness, education, banking, industry, companies, services, as well as stores and supermarkets.

Does the INOVA+ Group operate only in São Paulo or does it also carry out projects in other states of Brazil?
We serve customers throughout the national territory, thanks to our technicians and partners located in the different Brazilian regions.

6 years ago they decided to undertake a restructuring process within the company. What was your motivation?
It was my initiative as a partner in the company, which is a family member, after an episode that marked our lives forever. I felt that the time had come to transform ourselves and start focusing on a more corporate and more harmonious profile for everyone. I think that more than a structural change, the change was also cultural. From then on, the areas of the company were organized horizontally, so that each partner or manager became responsible for the development of his department, identifying problems and proposing improvements for the growth of the business as a whole.

What were the stages, changes and processes necessary to carry out this restructuring?
The first step was to look for a new headquarters, with a location and characteristics that would adapt to our new needs. After finding the right space, we began the remodeling work, taking into account what we needed for a successful transition to our new stage. In this way, we carefully choose everything from the furniture to the AV system, as well as all the technology that today allows us to guarantee the safety of our employees, partners, customers, equipment and goods.

Another change that fills us with pride is that our new structure takes into account the 5S methodology, which includes principles of use, organization, cleanliness, health and hygiene and discipline, through which we seek to improve the work environment and raise the levels of productivity and quality within the company.

How long does it take to restructure a company like INOVA+?
It took us around 2 years to complete the process and the inauguration took place on September 15, 2018.

Is it possible to say that the objectives have already been met? Or do you consider that these are achieved through a constant process?
We know that businesses are experiencing permanent changes, even more so when it comes to companies that work with technology, as is our case. For this reason, we always seek to offer innovative solutions and be at the forefront of our sector. Thus, when our customers and partners come to us, they can get to know the services and solutions in our portfolio in practice.

What results did you get from the restructuring, both internally and externally?
It was great to see the reaction of the guests at the inauguration event of the new office. Everyone was very proud to see the evolution of the INOVA+ Group, which until recently was located in a small house, where staff had to share the space with boxes and more boxes in each room. And today, 5 years later, we are happy to see that everyone is still committed to keeping the place organized as the first day. This commitment is also reflected in more and better business. Visits from customers, partners and even external technicians work as a kind of thermometer. Every time we receive positive feedback, we are certain that we have done a good job.

How much did the resources allocated to the project amount to?
We invested about $300,000 reais (US$62,000). With this amount we managed to execute everything we imagined for the INOVA+ Group, not only in terms of physical structure, but also in terms of equipment; with courses and certifications that raised the company's level in the market.

Was this investment reflected in the company's performance and results? Is the INOVA+ Group better now than before?
We managed to get a return on investment and are definitely better off than before.

What advantages does this renewed version of the company have compared to other integrators?
The restructuring has allowed us to optimize our portfolio of solutions and services, through which we deliver high-quality projects that offer excellent profitability to our customers. We also invest in innovation and technology, bringing in qualified partners who add even more value to the business. In addition, we train our team to ensure customer success at all stages of their experience with the INOVA+ Group.

What are the challenges that come now?
We are now working to expand the company's solutions and services, developing and implementing new technologies to help our customers grow. Our idea is to bring the Cloud and the "as a Service" format closer to the reality of the market, demonstrating that it is possible to access the most modern technology in an economical, fast and scalable way.